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Twenga : This summer's tan: fake or real? Increasingly fake
Sun tan cream still the most visited online, but fake tan is catching up, rising 228%
LONDON, ENGLAND, June 10, 2010 /Beauty PR News/ -- Brits are increasingly reaching for the fake tan, confirms Twenga, the new-generation shopping search engine. While traditional sun cream is still the most visited sun care product on www.twenga.co.uk, searches for fake tan are rising the fastest, up 228% in a month.
Buying habits of British consumers are changing, probably due to health concerns and unreliable summers. Between good UV protection and fake bake, their hearts waver:
o Hard core sun worshippers are still snapping up tanning oil, up 127%.
o Moderates are taking more care, with pre-tanning care up 160%, and tan prolonger up 65%.
o For avoiding problems with sand, sun protection spray is increasingly popular, up 126%.
o Tanning pills are up 48%.
Rank by traffic Sun-care product Increase in visits
1 Sun cream +62%
2 Fake tan +228%
3 Tanning lotion +116%
4 Sun protection lotion +84%
5 Sun protection spray +126%
6 Tan prolonger +65%
7 Tanning oil +127%
8 Pre-tanning care +160%
9 Facial tanning +108%
10 Tanning pills +48%
Visits as at 20 May 2010, compared with a month before.
For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464
twenga@connectedpr.com
About Twenga
Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
Thanks to its home-grown technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 14 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying more than 250 million offerings from more than 100,000 online shops. Twenga's sites receive more than 25 million visits per month. In January 2010, Twenga won the Red Herring 100 Global Award which recognizes the 100 most innovative companies in the world.
Website: www.twenga.co.uk/
Blog: www.twengablog.com/
Twitter: http://twitter.com/twenga_uk/
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Press Release Contact Information:
Frederique Hugonnet
Twenga
International PR intern
38 rue du sentier
Paris, Ile-de-France
France 75002
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