Home » Beauty Articles » Industry Experts Hailing Blo Nations Product Launch as Monumental.
Industry Experts Hailing Blo Nations Product Launch as Monumental.
Blo Nation Answers the "Brazilian" Hair Craze with a New, Affordable Kera Smooth 12-Hour Smoothing Line to be Offered Nationwide by Blo Nation's Franchise Locations ~ Blo Out Lounge.
LAS VEGAS, NV, February 27, 2011 /Beauty PR News/ -- Beauty experts are taking notice and paying special attention to the launch of Blo Nation's new Keratin based line. Turning the industry upside down over the past couple of years the Brazilian Blow Out came crashing onto the scene as the answer for frizzy, unruly hair. The "Brazilian" as it came to be known was exposed as having as it's base chemical, Formaldehyde. Stylists performing the treatment looked as if they were going in an operating room with surgical masks and gloves. The problem was that the customer sat fully exposed and felt as if they were being exposed to a harmful chemical...and they were.
The State of California's Attorney General's office went as far as to get an injunction and an order of cease and desist against the company. Several other companies came to the forefront promising "safe Brazilian's" but upon close examination that proved not to be the case.
Blo Nation in it's quest for world domination of the Blow Out business through their franchise locations Blo Out Lounge, recognizing the need huddled with their chemists to formulate not only a thoroughly safe product but an affordable one as well. Born from this desire to deliver a superior product to the masses at an affordable price came their Kera Smooth line of products.
Although many of Blo Nation's professional products are available at professional salons it was announced that their Kera Smooth line would only be available through a Blo Out Lounge franchise location.
Blo Nation manufactures quality professional hair care products and recently joined the world of Franchising by introducing their Blo Out Lounge concept internationally. Reviews are in and rave about the "Lounges" compared to the "bars" that has populated the Blow Dry industry.
Blo Out Lounges can now be found in the South Coast metro area of Orange County, Downtown Los Angeles, Pasadena, and San Francisco with locations slated to open by the end of this year in St. Louis, Austin, New York, Miami & Las Vegas.
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Press Release Contact Information:
Paul Ruffino
Blo Nation
CEO
8275 South Eastern Avenue, Second Floor
Las Vegas, Nevada
USA 89123
Voice: 702-723-7880
Website: Visit Our Website |
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